Slow Desk — Media kit 2026/27
@slowdesk
Audience report
Updated 30 Sep 2026
Who’s watching.
A clear picture of the people behind the numbers — pulled from YouTube Studio, TikTok and Instagram analytics, and our 2026 audience survey.
YouTube
412K
Followers
Avg. views
186K
Retention
52%
90-day growth
+38K
YouTube Shorts
—
Followers
Avg. views
640K
Monthly views
11.2M
Engagement
5.1%
TikTok
141K
Followers
Avg. views
210K
Engagement
7.9%
90-day growth
+19K
88.4K
Followers
Avg. reel views
42K
Engagement
6.8%
90-day growth
+6.1K
The Slow Letter
34.2K
Followers
Open rate
54%
Click rate
4.1%
90-day growth
+3.9K
01
Demographics
YouTube Studio
Mostly 25–34. Mostly buying.
Percentages of YouTube viewers, last 90 days. Short-form skews about four years younger.
Age
% of viewers
Top countries
% of viewers
Gender
% of viewers
Where they watch
% of viewers
02
Growth
Trajectory
+150K subscribers in twelve months.
Subscribers (thousands), October 2025 – September 2026. Replace this chart image when you update your numbers.
03
Survey
Self-reported
Who they are when they’re not watching.
Audience survey, August 2026 · n = 2,140 · self-reported
68%
work in knowledge or creative jobs — software, design, marketing, research
72%
have bought something after seeing it on Slow Desk
58%
pay for three or more software subscriptions
41%
earn more than $75K a year
04
Interests
Affinity
What else they care about.
Top affinity categories from YouTube audience insights and comment analysis.
Productivity software
Home office
Mechanical keyboards
Design & typography
Personal finance
Minimalism
Specialty coffee
Photography
Note-taking
Remote work
05
Brand safety
Safe to put your name next to.
No profanity in long-form
Family-safe thumbnails and titles
Every partnership disclosed — paid-promotion label + verbal
Zero brand-safety flags since 2021
Categories I don’t promote
Gambling & betting
Crypto & trading platforms
Supplements
Dropshipping
Fast fashion
Anything I haven't tested myself
Let’s talk
Let’s make something your audience actually wants to watch.
Let’s make something your audience actually wants to watch.
Or email directly — replies within 2 business days